Digital Marketing Research Topics – What I’ve Learned So Far

Lately I’ve been diving into some digital marketing research topics, and it’s wild how quickly things are shifting. AI and personalization keep popping up everywhere—great for engagement, but also makes me wonder where the line is when it comes to privacy. On the flip side, short-form videos like TikToks and Reels are stealing the spotlight, and honestly, they feel way more natural than traditional ads.

Got me thinking—if you were to pick a research focus, would you lean into AI, influencers, or short-form content? Curious to hear what others are seeing or experiencing in this space.